Lacta 5star: But You Can't

Creative campaign for Lacta 5 start highlighted on Creativity. Created by Caio Mattoso and Rodrigo Mendes, creative directors at Wieden+Kennedy São Paulo. This campaign was also awarded at the Festival do Clube de Criação de São Paulo. 


Lacta 5star. The 5-star chocolate bar is a sugar bomb. Once you bite it, you literally feel the energy of it. That's why we created an honest campaign reminding the consumer that eating 5-star can bring an amazing feeling of energy, but in the end, it's just a chocolate bar.