Subway: Food Porn

 

Food porn. As soon as Subway arrived at W+K São Paulo, we created a new brand identity for them. (The video is in Portuguese, but it'll make no difference since what really matters here are the visuals).

While we were producing it, we had to shoot a lot of food porn. And when we say "a lot" we mean "a lot." So, why not to surprise the client by turning some of the boring footage into something more provocative?

Visual ID
Executive Creative Directors: Renato Simões
Creative Directors: Caio Mattoso, Rodrigo Mendes, Marco Martins
Creatives: Raphael Taira, Camila Shoji

Films
Executive Creative Directors: Renato Simões, Edu Lima
Creative Directors: Caio Mattoso, Rodrigo Mendes, Bruno Oppido
Creatives: Gabriel França, Thiago Andrade